Hey there, savvy entrepreneurs!

Have you ever wondered how you could run an online business without the hassle of creating a website?

Meta India Chief Sandhya Devanathan recently shared some insights during an interview with ET Now, and we are here to break it down for you!

With almost 800 million internet users in India, Meta’s platforms like Facebook, WhatsApp, and Instagram have become the first experience many people have with the internet.

In addition, by democratizing access to technology, Meta has made it easier for businesses to get online without needing a website.

So, how can you capitalize on digital platforms to grow and scale your business?

Let us dive in!

Leverage Social Media Platforms: Meta’s platforms have removed the need to set up a website or build an app, a significant barrier for many small businesses. Now, you can use WhatsApp, Facebook, or Instagram as your primary online presence and easily connect with customers.
Access Larger Markets: The same Ipsos survey by Meta India Chief revealed that 50% of SMBs are exporting globally, thanks to increased access to global markets through Meta’s platforms. This means you can reach customers beyond your local area, increasing your revenue potential.
Embrace Women-led Entrepreneurship: The pandemic has led to a surge in women-led businesses on Instagram and Facebook. You can contribute to a more diverse and robust business ecosystem by creating inclusive spaces and supporting women entrepreneurs.
Collaborate with Creators: Meta aims to train and enable 10 million small businesses and creators nationwide in the next few years. This includes 250,000 creators who can become entrepreneurs and make a living through platforms like Instagram.
Partner with Educational Institutions: Meta has partnered with CBSE to train 10 million students and a million educators on Extended Reality (XR) basics. This partnership helps prepare the next generation of entrepreneurs for the digital landscape.
Utilize WhatsApp for Business: WhatsApp has transformed businesses by enabling seamless communication between brands and customers. By adopting WhatsApp for Business, you can create personalized experiences and stay connected with your audience.

To maintain a healthy ecosystem, Meta ensures that businesses can only message users who have opted in to receive marketing messages.

Users can also initiate business conversations, giving them control over their interactions.