Hisense partners with Real Madrid as a regional sponsor in Spain, Africa, and the Middle East, launching a limited edition 100-inch TV to celebrate the collaboration.

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Hisense, a global leader in home appliances and consumer electronics, has announced a significant partnership with Real Madrid, one of the world’s most iconic football clubs.

Under this new collaboration, Hisense will become Real Madrid’s official regional partner in Spain, Africa, and the Middle East for three years.

The partnership was formally signed in a ceremony at Ciudad Real Madrid, attended by Emilio Butragueño, Real Madrid’s Director of Institutional Relations, and Jerry Liu, Vice President of Hisense International.

This agreement strengthens the bond between two global powerhouses in their respective fields, uniting cutting-edge technology with world-class sports.

Celebrating the Partnership with a Limited Edition

To mark the beginning of this exciting collaboration, Hisense and Real Madrid will jointly launch a limited edition 100-inch television.

This special edition TV promises to deliver unparalleled picture quality and immersive sound, providing fans with a truly enhanced viewing experience, whether they are watching a game or enjoying other content.

A Global Leader in Electronics

Hisense has rapidly expanded its presence worldwide, operating in more than 160 countries.

Known for its high-quality multimedia goods, home appliances, and intelligent IT solutions, Hisense has consistently ranked among the top brands globally.

According to Omdia, Hisense was ranked No. 2 globally for TV shipments and No. 1 in the 100-inch TV category in 2023 and Q1 2024.

Hisense’s partnership with Real Madrid follows its ongoing sponsorship of the UEFA EURO 2024™, further solidifying the brand’s presence in the world of sports.

This collaboration with Real Madrid is expected to enhance Hisense’s brand visibility across critical regions and connect with millions of passionate football fans.

Looking Ahead

As the partnership unfolds, Hisense and Real Madrid are poised to benefit from the shared values of innovation, excellence, and a commitment to delivering outstanding experiences to their fans and customers.

The collaboration is not just a business agreement; it’s a strategic alliance that will bring together the best of sports and technology.