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U.S. restaurant chains capitalized on the April 20 cannabis holiday with a series of time-limited promotions, offering affordable, shareable meals to customers on Monday.

While most offers were not explicitly branded as 4/20 deals, their timing aligned with elevated demand for comfort food during the unofficial observance.

Many of the one-day specials concluded at the close of business on April 20, though select value programs remain available into the week through restaurant apps and loyalty platforms.

Chipotle Mexican Grill’s Buy-One-Get-One Offer Draws Crowds

Chipotle Mexican Grill offered one of the most prominent promotions of the day: a buy-one-get-one-free entrée, including burritos, bowls, salads or tacos, after 3 p.m. local time at participating locations in the United States and Canada.

Customers were required to wear a hockey jersey to qualify, tying the deal to the opening of the 2026 Stanley Cup Playoffs.

The offer was available only for in-restaurant orders, with a reported limit of up to 5 free entrées per transaction.

Children’s meals were excluded.

The promotion represents the chain’s sixth consecutive year featuring the hockey-themed buy-one-get-one deal.

KFC Introduces Themed Pricing And Bundles

KFC offered several April 20-specific options exclusively to rewards members through its app and website.

These included a $4.20 Pot Pie Combo with a medium drink, available in-store only on April 20.

Additional offers featured two pieces of chicken or hand-breaded tenders for $2.95 and a new $20 Chick N’ Nug Meal containing six bone-in chicken pieces, 12 nuggets, two large sides and four biscuits.

Wingstop’s Limited-Edition Hot Box Promotion

Wingstop extended its Hot Box offer from April 17 through April 20.

Customers could select either three tenders or eight wings in the chain’s Fiery Nacho dry rub, served over fries with a drink and dipping sauce.

At select locations in Los Angeles, San Jose, New York City and Atlanta, participants received one of only 420 limited-edition collectible flavor trays.

Additional National Promotions

Other chains participated with targeted value deals:

Insomnia Cookies offered rewards members a buy-four-get-two-free promotion on classic cookies from April 18 through April 20, with select locations also providing six-packs for $4.20.
Blaze Pizza made available a BFF Bundle, two build-your-own 11-inch pizzas, two drinks and two desserts, for $25.99 through its app and online ordering on April 20.
Fatburger priced its Original Fatburger at $4.20 for online orders on April 20.

Subway and Jimmy John’s continued broader buy-one-get-one sandwich promotions running through late April, positioning them among the few deals still active as of Tuesday.

Smaller regional participants, including Cheba Hut, Mellow Mushroom and BJ’s Restaurant & Brewhouse, offered similar value pricing and limited-time items in select markets.

Outlook For Consumers

With most April 20-only promotions now expired, customers seeking ongoing savings are advised to monitor individual restaurant apps, loyalty programs and official websites for updated weekly deals.

As cannabis legalization continues to expand across states, industry analysts expect foodservice brands to develop more robust annual 4/20 marketing strategies that emphasize value, convenience, and limited-edition merchandise.